Bengaluru: Innoviti Technologies, India’s leading payments-centric retail SaaS platform, has announced the appointment of Sandeep Mina as Chief Business Officer – Retail.
With this leadership move, Sandeep Mina will spearhead the profit and loss (P&L) for Innoviti’s fast-growing genie and link business lines, while leading business strategy, nationwide retail sales and distribution execution, and ecosystem partnerships.
Innoviti’s Retail P&L and Growth Strategy
In his new role, Sandeep Mina will be responsible for scaling Innoviti’s retail businesses across markets, with a strong focus on execution, partner-led distribution, and expansion into Tier-2 to Tier-4 cities.
He will be based in Bengaluru and will oversee sales, distribution, and partner network strategies for Innoviti genie and Innoviti link.
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Sandeep brings over 20 years of experience in building and scaling high-velocity consumer businesses. His professional journey spans leadership roles at Swiggy, Dukaan, Hotstar/Star India, Coca-Cola, and Marico.
Prior to joining Innoviti, he served as CEO of Shecommerz, a last-mile distribution company working with banks, multinational corporations, and large retail enterprises. Sandeep is an alumnus of IIT Delhi and IIM Ahmedabad.
Sandeep Mina to Accelerate Innoviti Genie and Innoviti Link Expansion
Innoviti genie, launched in 2021, is a sales acceleration software platform that has empowered more than 4,000 local mobile merchants to sell more with higher margins. Over the past three years, it has grown rapidly to contribute 55% of Innoviti’s overall revenues.
Innoviti link, launched in early 2024, is India’s highest-rated payment links application, enabling over 9,000 local merchants to collect online payments from remote customers seamlessly.
The product has seen strong adoption, particularly among high-transaction-value businesses, and continues to scale rapidly on a month-on-month basis.
The appointment of Sandeep Mina is aimed at strengthening Innoviti’s capability to capture the next phase of growth across these businesses, particularly in emerging retail markets beyond metro cities.
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Innoviti achieved operating profitability in May 2025 and is well-capitalized to support its growth roadmap. The company is now reinforcing its leadership team to drive a sustained phase of profitable hyper-growth, aligned with its long-term strategic objectives.
Commenting on the appointment, Rajeev Agrawal, Founder & CEO of Innoviti, said, “Sandeep brings a rare combination of strategic vision and execution capability at a time when Innoviti’s core business has turned cash-flow positive and the new businesses of genie and link are growing rapidly. His experience in scaling complex commercial engines will help Innoviti accelerate expansion while maintaining a strong focus on profitable, high-quality growth.”
Expressing his views, Sandeep Mina, Chief Business Officer – Retail, said, “Innoviti has built a strong reputation for trust, innovation, and excellence at scale in the payments space, backed by deep customer obsession. I am excited to join Innoviti’s leadership team and scale its high-margin, software-centric payments business model to unlock new value for merchants and consumers in India’s rapidly evolving retail landscape.”
